The more I chat with social entrepreneurs the more I hear that their first concern, especially when new to business, is to generate leads, or as we often refer to it, lead gen. So I have decided to write a long list of ways you...
Whether you run a small, socially responsible company, or a large corporation, you should have a strategy to make data-driven decisions. I asked data expert Sheana Ahlqvist to share some tips on how integrate data insight in your business. Sheana Ahlqvist has a PhD in Quantitative...
Do you have questions about marketing strategy or marketing competitor analysis? I am going to lead an online mastermind session with Lucie Tesar of Consult for Success on Tuesday, February 7th, 2017 at 7:30 pm PST. Join us here. If you are just starting your business/startup or...
At the end of last year, a very good friend recommended The Surrender Experiment by Michael A. Singer. This book changed the way I look at growing, not only my business, but as a human being. *spoilers alert* The Surrender Experiment recounts its author's life: still in his...
As the end of 2016 approaches, here are some new insights, and powerful reminders about marketing your business. Marketing Yourself is Hard No matter how much experience and skills I have as a marketer, when it comes to making strong marketing decisions for my own business I fall...
I remember the first time I paid attention to the phrase it's just business: a coworker was fired, with no notice, and was really upset. Someone said "It's just business." Over the years I've never heard the phrase used for anything good. I am a big proponent of bringing your...
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